Keeping a regular blog can be especially valuable for service companies
More businesses are starting their own blogs. Financial planners have them. Doctors and dentists have them. Marketers definitely have them. And service business owners like yourself should have them, too.
Why? Because blogging yields a number of benefits for small-business owners and those benefits cut across all industries. In fact, some of these benefits are especially valuable to the owners of service companies.
Building trust with your clients
Consider this: Blogging can actually help your customers trust you more. And for cleaners, trust is invaluable.
The way blogs help cultivate trust is simple. Through your company blog, you can prove that you know what you’re talking about. Perhaps you detail some tips for resolving household plumbing clogs or list some strategies for DIY projects. Through your blog, you can provide real, nitty-gritty advice that makes it clear you’re an expert in your field.
A blog not only allows you to showcase your expertise, it also lets you give it away for free. That suggests to potential customers that you not only know what you’re talking about, but that you also want to help. That’s how trust is formed. And when homeowners are considering letting you into their home to make repairs, trust is critical.
Supporting your clients
Something else to note is that blogging doesn’t just allow you to cultivate trust among potential customers, but it also allows you to stay connected to previous ones, as well.
Say you install HVAC systems. Customers are going to want to know that, if they buy from you, you’ll have their back should something go wrong. Through a blog, you can provide ongoing insights into HVAC upkeep, maintenance and repair — showing that, even once the purchase is made and the installation is complete, you’re there to help and to advise. This can be powerful in boosting your customers’ confidence.
Building your brand
Of course, blogging also has some more technical implications for your business. For one thing, it’s a vital tool in the SEO toolkit. If you want to improve your website’s standings on Google, creating regular content is the best way to do so, and what is a blog if not a platform for regular content creation?
Additionally, each blog post you write is fodder for your company’s social media pages — truly valuable, useful information you can distribute, helping to build your brand’s name and reputation.
Blogging is an investment in the relationships you have with your customers, and it can pay big dividends over time. Whether you blog yourself or outsource it to a content marketing company, it can have some truly positive outcomes for your business. Start brainstorming some potential blog posts today, and take a big step forward in your online marketing endeavors.
About the author
Amanda E. Clark is the president and editor-in-chief of Grammar Chic Inc., a full-service professional writing company. She is a published ghostwriter and editor, and currently under contract with literary agencies in Malibu, California, and Dublin, Ireland.
Since founding Grammar Chic in 2008, Clark, along with her team of skilled professional writers, has offered expertise to clients in the creative, business and academic fields. The company accepts a wide range of projects and often engages in content and social media marketing, drafts resumes, press releases, web content, marketing materials and ghostwritten creative pieces. Contact Clark at www.grammarchic.net.