Alabama Contractor Adjusts to Changes in Order to Keep Company Thriving

Adapting to shifting business dynamics keeps Southern Directional headed in right direction

Alabama Contractor Adjusts to Changes in Order to Keep Company Thriving

The Southern Directional field crew includes, from left, Josh Burr, new growth foreman; Tristan Hood, hydroexcavator operator; Matthew Gray, skilled laborer/fuser; Jessie Ingram, drill operator, and Philip James, drill foreman/locator. Their equipment includes a Vermeer MX240 mixing system, and a Vermeer D40x55 S3 Navigator directional drill.

How companies handle adversity often serves as a litmus test for success. Take Southern Directional, for instance, an underground-utilities and directional-boring company in Alabama that was flying high after getting hired in 1999 as a subcontractor to lay a fiber optic line across...

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