Why Sales Is Just Good Service in the Trades

Back to the E-Newsletter Archive Why reframing sales as service helps techs overcome the stigma, serve customers better and strengthen your business.

12.23.2025

Traditional excavation, vacuum excavation, trenching, directional drilling and boring, bursting and tunneling news for industry leaders

Industry Experts Call for Sustained Funding to Strengthen U.S. Water Infrastructure

A coalition of water sector leaders hosted an informational briefing for Congress to highlight the urgency of investing in America’s aging water infrastructure systems. Read more

Why Sales Is Just Good Service in the Trades

Why reframing sales as service helps techs overcome the stigma, serve customers better and strengthen your business. Read more

Smart Business: The X’s and O’s of Business

A business coach with firsthand experience as a contractor can help guide you down the right path. Read more

The Latest News: WJTA, Ditch Witch, Michael Byrne Mfg. and More

Catch the latest industry moves — from acquisitions to promotions to milestone achievements. Read more

“Admit your mistakes, be transparent about your expectations and follow through on your commitments. Modeling accountability creates an environment where everyone feels responsible for their actions.”

From the article: 12 Drama-Free Ideas for Holding People Accountable