A New Marketing Plan For An Old-School Septic Service Company In Ohio

The next generation owners at Ohio’s Walt Kucharski Septic add technology and new marketing to quality old-school service for a winning growth strategy.
A New Marketing Plan For An Old-School Septic Service Company In Ohio
Walt “Clay” Kucharski, left, and his wife Laurel Kucharski, owners of Walt Kucharski Septic Service Inc., are shown with their 2004 Peterbilt truck with a 4,000-gallon aluminum tank built out by Progress VacTruck and using a Masport pump.

It’s not unusual for septic service providers to inherit businesses from parents who long resisted attempts to modernize operations, preferring handwritten invoices and financial ledgers to computers and accounting software, phone book ads over websites and sole proprietorship to...

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