Some companies have completely turned their sales around by addressing customer complaints. It’s a rich source of information, a friendly wake-up call to change or improve something, and an opportunity to learn how to better serve your customers.
It’s never fun to hear a customer complain about something. But don’t panic, don’t get defensive, don’t yell at your employees. After the initial sting it’s time to swing into action. Be grateful your client told you they were unhappy about something because there’s a good chance...
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