Going Pink: Articulating Boom Brings Breast Cancer Awareness

You certainly can't miss this boom. It's big, pink and sports a huge breast-cancer awareness ribbon.
Going Pink: Articulating Boom Brings Breast Cancer Awareness
JLG dealer Location Blais painted a JLG 450AJ articulating boom lift pink to raise awareness of breast cancer. Standing beside the lift are, from left to right, Christina Bolduc; Denise Racette, breast cancer patient and mother of Serge Blais; Serge Blais, Jr., Location Blais owner; Marc Blais, Location Blais president and general manager; and Olivier Gauthier, development officer with the Canadian Cancer Society’s Quebec Division.

For Location Blais, a JLG dealer in Quebec, Canada, a pink JLG 450AJ articulating boom lift is not merely a way to honor the company's 40th anniversary — it's also a way to raise awareness of breast cancer.

“It’s something we’ve thought about for a couple of years,” says Serge...

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