Don’t Skimp on the Content of Your Website’s City Pages

If your service area encompasses multiple cities, you likely have a dedicated city page on your website for each location to help your ranking in search results. It can be tempting to simply change out some keywords, but here’s why you should put some thought into creating unique content for each city page.

Don’t Skimp on the Content of Your Website’s City Pages

Carter Harkins and Taylor Hill

Just about every website has them: dozens and dozens of city pages. The purpose of these pages is clear: to help service businesses show up in searches in areas that they serve but don’t have a physical location. 

But what happens when searchers find these pages? So many feature...

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