Here are some tips to avoid drowning in a ‘sea of sameness’ and get noticed by the potential customers you want to attract
Dealing with customers means soft skills like listening need to be honed just as you would technical skills practiced in the field. Here are some tips.
Staying on top of the latest marketing trends like social media engagement is important, but it doesn’t amount to much if you don’t stay focused on some core business tenets
The content of your company website has many purposes, but ultimately its goal is to help sell potential customers on your services. It’s hard to generate content that is good and truly serves that purpose. Here are some tips.
If you get complaints about pricing, don’t automatically assume it means customers want you to go as cheap as possible. Consider the lessons of the author’s story.
Make sure you’re doing everything you can to show customers that you’re the expert they expect you to be
Knowledge blindness could be hurting your team and business
Before you can even attempt to give clients the solution they’re seeking, you have to be a company they’re willing to contact in the first place
As 2020 winds down, now is a good time to assess your marketing practices and what you want to accomplish in that area in 2021
When you are in the early stages of getting a company started and are eager for success, it can be easy to make shortsighted mistakes that ultimately hurt your business