The evolution of digital media has created many potential marketing avenues, but when you want to get the word out about something to your local community, a carefully crafted press release can still be beneficial
The Google algorithm has become better at recognizing images and tying them to your business and the services you provide. Since potential customers are more drawn to photos, it’s wise to take advantage.
Consider these strategies to ensure your business is visible to potential customers when they head to the internet looking for a contractor
Here’s why you might want to consider taking advantage of a service that connects journalists with expert sources
It’s not only for lifestyle influencers. Whether the objective is customer engagement or employee recruitment, some contractors have found Instagram to be a valuable tool.
If you put a lot of work into SEO, it can be worrisome when you notice your company’s website slipping in search rankings. Here’s what you should know about the potential causes.
When doing things to get noticed, make sure you are doing the right things — like marketing and a job well done.
Make sure you’re not hindering your business by committing these errors that can render your marketing efforts less effective than they should be
You know that it’s important to be active on social media, but what type of content will actually attract the attention of people and maybe turn them into paying customers? Here are some ideas.
If you’ve yet to incorporate much social media into your marketing strategy, here’s some advice on using it to get you started
