Don’t get so caught up in the return on investment of your marketing dollars that you neglect what truly draws customers to your business

Insights from a recent consumer survey show how you should be using online reviews to your advantage

You may already be diligently monitoring online reviews customers write about your company, but have you ever thought about doing the same for your competitors? There could be something there to learn as well.

The exposure you get to potential customers through things like Google Ads are all the rage these days, but it’s still important to maintain a quality website. Here’s why.

Social media is something you have to pay attention to these days to maximize your company’s marketing and branding efforts. Here are some tips pertaining to one of those tools, LinkedIn.

Here’s a look back on some of the best pieces of advice contractors shared in the pages of Dig Different magazine in the past year

OSY Rentals and Rival Hydrovac prepare to debut the fourth season of the web series, which is a prime example of how effective marketing efforts can be when the emphasis is put on having fun

Think about these five factors when it comes to building a website that conveys a trustworthy image to potential customers

What seems like an intimidating marketing medium may actually be the most accessible