It didn’t take long for Mike Morehouse to step into action when Hurricane Harvey hit the Houston area in August.
Morehouse, owner of Minnesota-based Davids Hydro Vac, purchased a boat, gathered his stepbrother and stepdad, and took off to Texas shortly after the storm. He had no second thoughts about the trip or leaving his company behind for a week.
Morehouse didn’t do it to gain fame or to promote his company. He did it to help his family, friends and anyone else in Houston. Morehouse grew up in the Houston area and knew it well; that gave him an advantage in knowing how to get around.
Contractors in other industries also found ways to help. A plumbing company in San Diego put out a call for donations to send with an employee to Houston. That employee was heading over to aid family, but his boss wanted to help more.
Neither company wanted or expected publicity, but both were featured on the TV news in their home areas.
The public notices when companies step up and help those in need. There are a lot of ways for your company to lend a hand and give yourself a good name in the process. Here are a few:
Donate money or gift cards to local charities.
Encourage employees to volunteer at charities like food pantries, Habitat for Humanity and blood drives. Offer an incentive, like a paid day off, after a given number of volunteer hours.
Offer your equipment to first responders if an emergency (like a fire or storm) hits the area.
People will remember you and your company, and some will reach out to you when they need work done on their properties. It’s a way to do well by doing good.
RING IT UP
This issue features our annual Buyer’s Guide. Whether you’re looking for a new vacuum excavator, directional drill, or trencher, you can find the industry’s best there.
This issue also includes some advice on making your next equipment purchase, big or small. Laying down the cash — or tying up the credit — can be stressful. These buying tips can give you the confidence to make the right decision. After all, the right equipment makes all the difference.
Enjoy this issue!
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