There is a thing called “imposter syndrome.” It’s a persistent fear that you aren’t the expert everyone says you are. It’s the...
Business
Displaying results 358-374 of 980
Online Exclusives
Turn Website Views Into Customers
A lot changed in 2020. But one of the things that remained constant is the need for a well-optimized, high-converting website.How does...
Online Exclusives
Contractor Finds Marketing Success Through Instagram
There was a time when Chad Porter, the owner of West Coast Hydrovac Services in suburban Vancouver, British Columbia, used to make...
Editorial
5 Ways Successful Leaders Deal With Uncertainty
Leaders are often expected to have all the answers. Not only is this an expectation shared by many, it is regularly self-imposed....
Editorial
Are You Struggling to Meet Sales Goals?
If you’re struggling with sluggish sales, review two critical areas to address the situation. The first is determining if the slowdown is...
Online Exclusives
Remove Barriers That Prevent Potential Customers From Calling You
New Year’s resolutions almost always fail. And most of the time, it’s because we don’t eliminate the barriers to our success.
We might...
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Angry, Irrational, and Empowered: Navigating Customer Service in the Internet Age
My strangest customer service story didn’t involve a customer at all. It was a customer’s neighbor. We’ll call him Mr. Neighbor.
Our customer...
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Business Success Starts With the Right Mindset
As a new year dawns, many small-business owners are making plans, adjusting strategies, and resolving to be as productive and as efficient...
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Implementing SWOT Analysis: Assessing Business Opportunities and Threats
What’s the best way to make an informed, analytical decision about the future of your business, whether it’s to add a new...
Editorial
5 Powerful Phrases for Difficult Discussions
Do you ever come up with your best responses an hour after a conversation has ended? Do you ever say to yourself...
Editorial
Using the Keyboard to Reach Customers
Customer: Hi, I’m having a problem with my bill. I’m being charged more than what I expected. Could someone please help? I’m finding...
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Improve Employee Communication By Sharing a Story
The next time your company decides to launch a new initiative, you could use facts and figures and charts and graphs to...
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Business Insurance Shopping Tips
Business insurance is a complicated subject for even veteran business owners. Its complexity gets exacerbated because we don’t trade in it every...
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4 Tips for Devising a Successful Marketing Plan in the New Year
It’s been a heck of a year. You’re probably tired. And the last thing you want to think about is what’s next....
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Root Foaming Showcases Company’s One-Stop Shop Approach
Offering customers as many services as possible has been critical to growth at Nor-Cal Pipeline Services, a hydroexcavation, trenchless pipe rehab and...
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Learn to Be More Productive
If you’ve ever felt overwhelmed by the never-ending onslaught of tasks and to-dos that accumulate with mind-numbing frequency every day, Steve Willis...
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Analyzing Business Strengths and Weaknesses
In my previous article, I explored the SWOT analysis grid, a widely used business tool that helps entrepreneurs make big decisions in an...







