Who knew the germ of an idea shared between a pumping contractor and a truck manufacturer in 1979 would grow into an enduring trade publication and the flagship title for a growing northwoods Wisconsin company, COLE Publishing?During a chance conversation between Pete Lawonn, who had a spare vacuum truck to sell, and the late John DiVall, who owned Jay’s Waste Equipment, DiVall remarked that the septic service industry needed a trade magazine. Lawonn, 27, discussed the idea with his partner in two businesses at the time, Bob Kendall, 24, and the pair soon launched COLE Publishing and the Midwest Pumper.It’s
Pumper: 35 Years Celebrating Milestones
The 35-year partnership between Pumper magazine and septic service professionals has helped many small businesses thrive and promoted a cleaner, healthier environment for future generations.
Jun 02, 2014
| by Jim Kneiszel |
