A full-page ad in The New York Times stated boldly that $60 million – over $1 million a week – was donated in 2012 to a variety of recognized charities and community causes. The ad was not from a charity or fundraising organization. It was from one of America’s largest retailers. Why run a full-page ad announcing charitable giving instead of a sale? Because statistics prove over and over that customers, if given a choice, prefer to do business with good corporate citizens, those who support charities and causes they see as valuable to their community.More and more companies understand
Your Company Should Donate To The Community
Consumers patronize companies that give back to their communities.
Jul 31, 2014
| by Stan Craig |
