Trade Show Partners With Women In Construction Groups

CONEXPO-CON/AGG 2020 will feature several events aimed at highlighting the growing role women play in the industry

Trade Show Partners With Women In Construction Groups

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To help highlight women as a viable force in the construction industry, CONEXPO-CON/AGG recently announced a partnership with two associations focused on women in construction: The National Association of Women in Construction (NAWIC) and Women of Asphalt (WOFA). 

“As the largest construction industry-focused trade show in North America, CONEXPO-CON/AGG seeks to draw attention to and celebrate the important role women play in the industry,” says Dana Wuesthoff, vice president of expositions and event services with the Association of Equipment Manufacturers and CONEXPO-CON/AGG show director. “Working together, CONEXPO-CON/AGG, NAWIC and WOFA will  not only showcase women industry leaders, but reinforce the career growth potential for women, who today represent a small percentage of the workforce and the opportunity to diversify the industry.”

The organizations plan to pool their collective influence to sponsor and engage in education and other events at the show, scheduled for March 10-14, 2020, in Las Vegas. The partnership will kick off on Wednesday, March 11 with a breakfast event — Genders on the Job Site. Special guests Vicki O’Leary, founder of the “Be That One Guy” campaign, and Lorien Barlow, director and producer of the feature-length documentary “Hard Hatted Woman,” will have a candid discussion on how women experience job site opportunities and challenges and explore how everyone has a role in keeping job sites productive and safe for all workers.  

“According to a Bureau of Labor Statistics survey, women make up only 9% of the total workers in construction,” says Chrissy Ingram, executive administrator of NAWIC National. “As our industry continues to grapple with a labor shortage, women are poised to help play a greater role in all areas of construction. By teaming with CONEXPO-CON/AGG, organizations like NAWIC and WOFA can help women thrive in a male-dominated industry.” 

Social media influencer and construction business owner Missy Scherber will join other influencers, including Aaron Witt of BuildWitt, Keaton Turner of Turner Mining Group and Stacey Tompkins of Tompkins Excavating, for a panel discussion and networking event in the Tech Experience on Wednesday afternoon. The group will answer questions about using social media to recruit new hires, developing corporate values and culture, taking marketing to the next level, and the changing face of the construction industry. 

“Our industry and our companies all benefit from a diverse workforce,” says Amy Miller, president of WOFA. “Through WOFA, we are looking to fulfill industry workforce needs by engaging with women at schools, through our podcast, and at in-person events to show them all they can achieve with a career in the asphalt industry.” 

For more information about these events and other educational programming at CONEXPO-CON/AGG, visit


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