Improve Employee Communication By Sharing a Story

The next time your company decides to launch a new initiative, you could use facts and figures and charts and graphs to communicate the program’s goals to employees and show why it’s important. Or you could try something completely different: Tell a compelling story that emotionally engages employees, builds empathy and motivates them to buy into the initiative.The latter approach is much more likely to succeed, says Patti Sanchez, chief strategy officer at Duarte, a communications and training company based in Santa Clara, California. Duarte specializes in helping companies use storytelling to create high-impact presentations for product launches and other programs.“When