“I decided if I was going to use a piece of equipment more than two or three times a year, it didn’t pay to rent it,” says Mark Joski, owner of Joski Sewer Services in Green Bay, Wisconsin.
Within a year of launching his sewer and drain cleaning business, Mark Joski began to diversify. He first added excavation services and rented excavation equipment as needed — a skid-steer, a mini-excavator — until he began to question the economics of renting the machines.
“I...
