Contractors, like parents, can be undone if they constantly cave in to whining. If parents give in every time a child begs for candy, mom and dad will pay for it in dental bills. A contractor who gives in every time a potential customer complains about price eventually pays for it with diminished profit margins. Saying yes is easier in the moment, but in the long run it leads to decay.You can employ several tactics to avoid caving in when a potential customer protests that your price is too high and still win the contract. Some require you to look
