From Buying to Networking, Trade Shows Offer Plenty

The industry’s biggest trade show is coming up fast, and it’s the perfect time to improve your company in many ways

Are you ready for it? Yes, I’m talking about one of the biggest trade shows in the industry.

CONEXPO-CON/AGG kicks off Tuesday, March 10, and runs through Saturday, March 14, at the Las Vegas Convention Center in Las Vegas. This show is massive with more than 2,800 exhibitors showing off the latest in all sorts of construction equipment, from traditional excavation machinery to vacuum excavators, directional drills and everything in between.

The show, held every three years, brings contractors, dealers, distributors, service providers, engineers and producers together. Contractors account for about 67% of the attendees, according to the show’s website.

This will mark my second time attending the show, so hopefully I won’t be as wide-eyed as I was when I went in 2017. However, it’s hard not to be with everything on the show floor and in the outdoor lots.


The show comes at the perfect time. Many contractors in North America are still facing a slow time with the weather in late spring and are looking for something to keep them busy.

Some are considering what equipment needs to be replaced or what services they might want to add heading into the busy summer season.

Prior to arriving at the show, here are few things to keep in mind and be prepared for when you do get there:

Know what you want. Come with some clue as to what you are looking for. Don’t just come to roam around the show floor (because you would never make it through the whole thing). Having an idea of what you are looking for — the manufacturer, model, type of work you’re doing, etc. — will help you narrow down your search.

Be open to changing your mind. OK, so you have an idea of what you’re looking for, but don’t be surprised if you change your mind after you start looking at your options. There are lots of different pieces of equipment, options and features that you’ll be seeing.

Talk, talk and talk. Yes, definitely go up to those sales and marketing folks in the booths and talk with them about what you’re looking for. Those are the experts who will help you along the way.

Have that credit card ready. This may seem like a strange one, but definitely have it ready. Many manufacturers will have special “trade show” deals on the equipment. You don’t want to miss out on any of those, do you?


As with many other trade shows, there will be plenty of opportunities for education as well. It’s a great time to learn something new and maybe even earn continuing education credits for it.

Bring a handful of your crew with you, and give them some of that training you’ve been wanting them to get but have been too busy to schedule.

That training will help your company grow and will also give you more confidence in what they can handle.


If you aren’t going to the trade show to buy something or attend educational sessions, the next best thing you can do is network.

You can connect with so many people in the industry and not just other contractors to share stories with.

Connect face-to-face with manufacturers you work with — or with potential customers (another contractor could be looking for services he doesn’t offer, but you do). Options are wide as to who you could bump into, and you never know where that relationship will lead.

I invite you to also connect with Dig Different at the show. Reach out to me at or 715-350-8436. I would love to meet you at the show and learn about your company.

Enjoy this issue!


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