The weather is starting to change — temperatures are getting warmer and snow in the northern states and Canada is slowly melting. You’re getting anxious for that phone to start ringing to fill up your spring and summer calendars.
Are you doing everything you can to draw in potential customers? Staying active on social media, advertising with various local media outlets, or ensuring any potential customers definitely see your trucks and equipment?
Chris King, owner of King Drilling in London, Ontario, Canada, makes sure anyone who sees his equipment can’t forget it. They make a statement. The trucks he uses from box trucks to hydroexcavators, and also the directional drills, are decked out with black wrap with the company’s initials in orange.
King also stays active on social media to keep customers and potential customers aware of what his company is doing and what services it offers. It’s an easy way to pull in potential jobs and something you definitely should be doing right now as the warmer months approach.
GETTING EQUIPMENT READY
Now is also the perfect time to ensure your equipment — vacuum excavators, directional drills, trenchers and any others that might be in your fleet — are all checked over and ready for the busy season ahead.
Doing general maintenance on the equipment now will hopefully help cut down on breakdowns and an inability to get a job done for a customer.
If you would like to know more on what type of maintenance you can easily do at your own shop, just go to the Dig Different website at www.digdifferent.com and search for maintenance. You’ll find a long list of stories we’ve done in the past in the pages of this magazine and online.
FIRE UP YOUR CREW
Finally, it’s time to get your crew ready to go for the busy season. They’ve been finding busy work to do over the winter months, or have been laid off because of no work, and are anxious to get back out there.
Now is a good time to hold a safety refresher meeting to go over protocols on the job sites and review proper personal protective equipment like hardhats, gloves, safety glasses and their necessity on the jobs.
It’s also a good time to review which of your employees would be good candidates to attend any trade shows that might be coming up for educational opportunities. Your goal is to see your employees get better, which in turn will help your company only get stronger, right? Training is a big part of that and ensuring your crew has the know-how to get a job done correctly, so don’t skimp on that.
WHAT ARE YOU DOING?
What are you doing to get your company ready for the warmer months ahead? Let me know your procedures by emailing editor@digdifferent.com or calling 715-350-8436.
Enjoy this issue!
