I’ve talked about making sure your company is as diversified as possible to pull in as many customers as possible. Being able to do more than one job at a job site is so important for a company wanting to stand out.
With the $1.2 trillion infrastructure bill signed into law last November, it’s even more important now to make sure your company is standing out. A lot of municipalities and utilities will likely have some extra spending money for projects and you want to snag up some of those bids.
The infrastructure bill is slated to deliver $550 billion of new federal investments in infrastructure over five years, touching everything from bridges and roads to the nation’s broadband, water and energy systems.
Those last three items — broadband, water and energy — are things most of the contractors featured in this magazine work with. So this could be a very big thing for your company.
MAKING YOURSELF VALUABLE
I’ve preached on it before, but it’s so important to know when it’s time to diversify and bring on added services to help your company grow.
No one knows that more than the folks at MJ Minor Utility, featured in this issue. The company, based in North Sioux City, South Dakota, started by offering just traditional excavation services. Now, 18 years later, MJ Minor does a full range of hydroexcavation work from potholing to water main breaks and utility locating.
The company also does camera inspection and jetting of sewer and storm sewer infrastructure, installation and repair of water, sewer and septic tank underground structures.
The leadership team at MJ Minor realized they needed to do something to cater to more of their customers’ needs and pull in new customers to help the company grow and succeed in the future.
PUSHING YOUR TEAM
If your company isn’t able to expand services, there are other ways you can make your company stand out to potential customers.
The first is making sure that your crews out there working are doing what is required of them and going above and beyond for current customers.
Most bid requests have references on them, so those looking to hire you could reach out to your current customers and ask how you’ve performed for them. You don’t need any negatives on those reports.
Ensure the work being done by your company is up to the standards that you expect. If not, you need to evaluate what isn’t working and make a change — whether it be better training for the crew, better equipment, or just an overall different process of completing the work.
WHAT DO YOU DO?
What do you do to make your company stand out for potential customers? Have you added services to help or do you advertise a certain way? Let me know by emailing me at editor@digdifferent.com or calling 715-350-8436.
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