My client (his construction company built factories) walked into the conference room where I was writing a keynote for him and tossed a folder on the table.
“We’re bidding on a small job,” he said, “and our proposal sucks.”I reached for the pages. My first thought was that $525,000 didn’t seem like a “small” job to me. My second thought was yeah, it sucked.“Want me to take a shot at it?” I said. “All the numbers are here. Maybe I can tune it up a little.”An hour later I went to his office. He was on the phone, so I put
