Inside the February 2021 Issue of Dig Different
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Issue Archive
![Women-Owned Company Takes Unique Approach to Growing Business](https://cole-digdifferent.imgix.net/https%3A%2F%2Fwww.digdifferent.com%2Fuploads%2Fimages%2Fimg_4520.jpg?crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=75&ixlib=php-1.1.0&q=75&w=75&s=75d30ac6db9fdedbe34b0f19421540c5)
Cover Story
Adding personal touches helps sewer-line rehab company reach new heights and keeps customer satisfaction high
![Are You Struggling to Meet Sales Goals?](https://cole-digdifferent.imgix.net/https%3A%2F%2Fwww.digdifferent.com%2Fuploads%2Fimages%2Fjill_johnson.jpg?crop=focalpoint&fit=crop&fp-x=0.365&fp-y=0.51&h=75&ixlib=php-1.1.0&q=75&w=75&s=d24d39c926d14bb92cf5dc20b86f5063)
Shop Talk
A strategic market analysis may uncover competitive disadvantages or push you in new directions to find greater profitability.
![Dig Out of Danger With a Strong Foundation of Safety Practices](https://cole-digdifferent.imgix.net/https%3A%2F%2Fwww.digdifferent.com%2Fuploads%2Fimages%2FSafety-First-digsafe.jpg?crop=focalpoint&fit=crop&fp-x=0.335&fp-y=0.525&h=75&ixlib=php-1.1.0&q=75&w=75&s=f26f827439104b60f7564ee5fcbef850)
Safety First
It’s always helpful to revisit the fundamentals of a safe excavation site.
![Product Focus - February 2021](https://cole-digdifferent.imgix.net/https%3A%2F%2Fwww.digdifferent.com%2Fuploads%2Fimages%2Framvac_vacuum_excavators_by_sewer_equipment_ax_air_excavator.jpg?crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=75&ixlib=php-1.1.0&q=75&w=75&s=c99b63ee0ab76624d87380a04befff4d)
Product Focus
![Success Stories - February 2021](https://cole-digdifferent.imgix.net/https%3A%2F%2Fwww.digdifferent.com%2Fuploads%2Fimages%2Fadvanced_drainage_systems_success_story.jpg?crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=75&ixlib=php-1.1.0&q=75&w=75&s=da4ba3deb7567c8d398003e8b7572117)
Success Stories
Basic Skills to Have When Leading
Below The Surface
Several skills are needed for someone to be an effective and dependable leader for a company, let’s start with some basic ones.
![5 Ways Successful Leaders Deal With Uncertainty](https://cole-digdifferent.imgix.net/https%3A%2F%2Fwww.digdifferent.com%2Fuploads%2Fimages%2FSmart-Business-mariachurch.jpg?crop=focalpoint&fit=crop&fp-x=0.555&fp-y=0.37&h=75&ixlib=php-1.1.0&q=75&w=75&s=81b533ce43d99e9237be457e8a4bc0a4)
Smart Business
As a leader, it’s important to deal with uncertainty and find opportunity in the midst of uncertainty.
![The Latest Products - February 2021](https://cole-digdifferent.imgix.net/https%3A%2F%2Fwww.digdifferent.com%2Fuploads%2Fimages%2FCat-Pumps-3560-3570-660-56-Group.jpg?crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=75&ixlib=php-1.1.0&q=75&w=75&s=2f84a324e3692d0fe91c5589aa21ebbc)
The Latest Products
![Product Spotlight - February 2021](https://cole-digdifferent.imgix.net/https%3A%2F%2Fwww.digdifferent.com%2Fuploads%2Fimages%2Fproduct_spotlight_volvo_construction_equipment_rotating_pipelayer.jpg?crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=75&ixlib=php-1.1.0&q=75&w=75&s=7c5e6dc0a8e7ffb6b1b96f6610f577d3)
Product Spotlight
![The Latest News - February 2021](https://cole-digdifferent.imgix.net/https%3A%2F%2Fwww.digdifferent.com%2Fuploads%2Fimages%2FMike-Van.jpg?crop=focalpoint&fit=crop&fp-x=0.43&fp-y=0.44&h=75&ixlib=php-1.1.0&q=75&w=75&s=4c4135c614ee1e29a5d027fbf7903527)
The Latest News
Happenings - February 2021
Happenings