Innovative Baby Wipes Pilot Campaign Kicks Off in Maine

In a historic partnership, the Maine WasteWater Control Association and the Association of Nonwoven Fabrics Industry recently launched a pilot project designed to educate the public about the proper disposal of baby wipes. The collaboration comes after years of discussion between the two entities — and the entire clean-water industry — about inconsistent product labeling of flushable wipes that contribute to overwhelmed municipal sewer systems, septic system troubles, backups in private plumbing and increased loading on headworks at wastewater treatment plants.“It took us two years to find a campaign message that would be meaningful,” says Aubrey Strause, president of the