Drive-ups usually mean hamburgers, french fries and chocolate shakes. But in Santa Rosa, Calif., a playful spin on the concept made it convenient for residents to embrace water conservation in a region that’s fighting serious drought.The Drought Drive-Up campaign by Santa Rosa Water promotes conservation by stressing the value of water. Working with the Sonoma-Marin Saving Water Partnership and the Sonoma County Water Agency, Santa Rosa hosted four Drought Drive-Up locations on April 23.Residents walked, biked, rode the bus or drove to the locations to build customized drought toolkits. Each location was staffed by a team of local officials and
Driving Up To Save Water
In drought-ravaged northern California, Santa Rosa Water staff members take to the streets to spread the word about the need for water conservation.
Aug 14, 2014
| by Craig Mandli |
