King County Is So Flushing Awesome

Listen to it once, and you’ll be humming the wastewater-themed Macklemore parody often. It’s an earworm, all right — a catchy little tune intended to not only entertain, but also inform and change customer behavior.The song, “This is Flushing Awesome,” and videos are part of a pricey multimedia public service campaign from King County (Wash.) Wastewater Treatment Division, which is hoping to decrease costs associated with the improper disposal of wipes, personal hygiene products and other trash. In 2013, the County spent $120,000 to remove those unwanted items from the wastewater system and haul them to landfills. With expenses steadily