Optronics Announces Revamped Website and Social Media Strategy

Optronics International, America’s largest offshore vehicle lighting manufacturer, announced its newly revamped website is now live and more functional than ever. OptronicsInc.com includes database-driven content that is updated in real time, meaning users get the most accurate information available.“Our goal was to enhance the user experience with timely, comprehensive product data that was easy to locate and to understand,” says Brett Johnson, president and CEO of Optronics International. “Since the site went live on Sept. 2, our customer service call center has already experienced a significant decrease in inbound call volume, which we attribute directly to the increased functionality of