You know what they say about good reputations: They take a lifetime to build, but only a second to destroy.That’s true of individuals, but it’s also true of companies. A single mistake — when it’s made in public — can eradicate the goodwill people have toward your company, and make it difficult for customers to feel like they can trust you or believe in your products.Sometimes, it’s not even your mistake. When a major player in your industry goes through a public scandal, there can be guilt by association. When one contractor fouls up, the general public can have a
