Equipment Manufacturers Industry Group Partners With Music Festival For Sponsorship

In celebration of the Association of Equipment Manufacturers' 125th anniversary this year, the organization is partnering with one of the world’s largest music festivals to do a new sponsorship and offer an admission promotion later this month. AEM, which is headquartered in Milwaukee is the North American-based international trade group representing over 1,000 off-road equipment manufacturers and suppliers in the construction and agriculture industries. Four of those member companies — Komatsu, CASE, Manitou and Topcon — will be a part of the AEM-sponsored Manufacturing Day display at this year’s Summerfest, Milwaukee’s cornerstone summer celebration, hosting the music industry’s hottest stars, emerging talent and