Equipment Manufacturers Industry Group Partners With Music Festival For Sponsorship

The Association of Equipment Manufacturers and Milwaukee’s Summerfest are doing a special admission promotion for Manufacturing Day on June 28

In celebration of the Association of Equipment Manufacturers' 125th anniversary this year, the organization is partnering with one of the world’s largest music festivals to do a new sponsorship and offer an admission promotion later this month.

AEM, which is headquartered in Milwaukee is the North American-based international trade group representing over 1,000 off-road equipment manufacturers and suppliers in the construction and agriculture industries. Four of those member companies — Komatsu, CASE, Manitou and Topcon — will be a part of the AEM-sponsored Manufacturing Day display at this year’s Summerfest, Milwaukee’s cornerstone summer celebration, hosting the music industry’s hottest stars, emerging talent and local favorites along with approximately 850,000 people.

The sponsorship includes an admission promotion on Friday, June 28, from 3 to 4 p.m. at the Mid-Gate. The first 400 people will receive one free admission ticket for the day.   

“For this milestone anniversary we wanted to bring awareness to the community about the impact of manufacturing,” says Nicole Hallada, vice president of marketing at AEM. “We felt Summerfest and its ability to bring together a diverse audience was a perfect opportunity to tell the story of how 1.3 million men and women make the equipment America needs to build and feed our nation.” 

AEM will also be on site June 28, displaying full-size construction and agriculture equipment. Summerfest attendees are invited to take their photo with the equipment and post it to their social media accounts with the hashtag #AEMMfgDay between noon and 6 p.m. One winner will be randomly drawn each hour for a special gift. 

“You don’t have to work in manufacturing to take advantage of the free admission for Manufacturing Day,” says Hallada. “This is our way of saying, manufacturing impacts all of us.” 

About AEM

AEM is the North American-based international trade group representing off-road equipment manufacturers and suppliers, with more than 1,000 companies and more than 200 product lines in the agriculture and construction-related industry sectors worldwide. The equipment manufacturing industry supports 1.3 million jobs in the U.S., and 149,000 more in Canada. Equipment manufacturers also contribute $188 billion combined to the U.S. and Canadian economies. Learn more about the association’s history at


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