Toro, Charles Machine Works Provide Merger Update

Contractors using Charles Machine Works products, such as Ditch Witch, HammerHead, American Augers and Subsite, won’t be noticing changes any time soon despite The Toro Co. completing an acquisition of the company in April. “The Toro brand itself is a good iconic brand with a tremendous amount of equity and legacy, but we’re also a company that likes multiple brands,” says Rick Rodier, group vice president of construction business for The Toro Co. “We’ve got some very strong brands in our portfolio today and those are brands we manage independently of our own brand. We’ve invested tremendously into those brands and