How to Hear What Customers Aren't Saying

In the world of sales and customer service, what people say and what they mean are not always the same thing. Unfortunately, many of us are listening-impaired when it comes to getting to the heart of our customers’ messages.Maybe in six months. Another contractor might give me a better price. Sound familiar? Probably. Do you understand what people mean when they use these objections? On the surface, sure, but do you really get your customer’s or prospect’s intended meaning? If you don’t, you could be losing business.The good news is there’s hope. With some practice and a little bit of