When you look at your trucks, drills and other equipment, what do you see? For most people who see you on the streets, it’s just a large vehicle that gets you from one point to the next, or a tool to dig into the ground with.
To you, however, that truck, drill and trencher is your income, your livelihood and the best way for your potential customers to notice you.
Torovac, a hydroexcavation company based in Toronto, Ontario, wanted to make sure its trucks were noticeable at a glance. It did that by making the hydrovac units black with gold lettering and a gold outline of metro Toronto.
The company, featured in this issue, says the design has helped it get noticed. People even reach out just to acquire company hats and other apparel. That brand recognition has helped to drive Torovac from a one-man, one-truck operation to four trucks and six employees in just three years.
LOOKS DO MATTER
It is important to ensure your trucks and equipment are in good working shape because you want to keep them productive and operational for your company. Without them being productive, there is no money coming in.
Part of that being in good working shape should include having them cleaned often. We all know the equipment gets muddy often. Don’t store it like that. Take a few minutes at the end of the day and wash them off, even with a quick water spray.
Not only will that help keep components on the truck and equipment working the way they should be, but it also gives the appearance to customers that you take care of the equipment and that you’ll take care of the job site. That is important to a customer and could be the difference between securing one or not.
TAKE PRIDE IN WHAT YOU HAVE
We want to let you show off that pride you have for your vacuum excavators, directional drills and trenchers. Do you have a logo or design on them that stands out or that you’re proud of?
In this issue you’ll see our newest feature, Dig My Rig. Mack Construction Services of Alberta, Canada, has an eye-popping red and white vacuum excavator with a maple leaf streaking across the side of the debris tank. It’s definitely turning heads and drawing attention as it rolls down the roads.
We invite you to email a photo of your truck, drill or trencher, lettered with your company name or logo, to editor@digdifferent.com, along with your contact information and information on the piece of equipment pictured and we’ll run them in Dig Different.
YOU’RE NEXT
What do you do to take care of your trucks and equipment? Is there certain maintenance you would recommend to other contractors or things to do to take care of the equipment? Email me at editor@digdifferent.com or call me at 715-350-8436.
Enjoy this issue and I look forward to seeing the pictures of your trucks, drills and trenchers!
