Google supports companies' use of artificial intelligence as long as the goal is still to produce worthwhile content and not just SEO results

This convenient app dramatically boosts contractors’ internet presence by enabling customers to post on-the-spot service reviews

Automation is convenient and can save time but be careful about how exactly you are deploying it within your company

Eliminating wasteful, unwise marketing spend is key to helping prevent decreased leads and sales

Good planning and follow-through are required to take advantage of Facebook’s huge audience and useful advertising analytics

A lot of factors go into improving your business’ SEO game, but something Google will definitely take note of is your images, videos and other visuals

Growing your bottom line doesn’t mean you have to accept customers and jobs that aren’t a good fit for you

The evolution of digital media has created many potential marketing avenues, but when you want to get the word out about something to your local community, a carefully crafted press release can still be beneficial