In an era of same-day shipping, 24-hour smartphone access, mobile-dominated internet activity and speed-of-light expectations, younger drillers entering the industry have higher technology expectations.
Answers to tough questions involving connection compatibility, torque rating, tooling load capacities, drill fluid recipes and other HDD-specific questions are now expected to instantly be accessible via smartphone.
The reality is that while technology will continue to integrate and speed up processes, talking with someone that has history and industry knowledge is more valuable than ever. There must be a marriage of technological advancement and industry experience.
Melfred Borzall’s 73-plus years’ experience in the HDD industry has enabled the company to double down on disruptive technology and groundbreaking advances for HDD drillers of all generations using a blend of online and offline resources.
ON-SITE TROUBLESHOOTING
Melfred Borzall’s printed resource guide at the back of each catalog has been wildly popular with its HDD-specific solutions to production-hampering problems and unique tools such as a complete drill-rig glossary, drill fluid mixing tips, standards for swivels, depth and pitch guides, conversion charts, and reamer sizing guides.
These resources are now available on the company’s website, which means your smartphone now holds 73 years of HDD solutions along with case studies and tooling guides to help even the greenest driller troubleshoot complex situations. Configuring complex setups is equally painless with Melfred Borzall’s tooling wizards.
Walk through a complete setup for a reamer, transmitter housing or the patented FastBack System in simple-to-follow steps that result in a fully configured tool for your specific drill rig and ground conditions.
ONLINE ORDERS, LOCAL SUPPORT
Melfred Borzall representatives say making the company’s full line of tooling available online was a big decision, but necessary in a world of 24-hour news cycles and around-the-clock jobs. When your crew trips out 20 feet under a river at 2 a.m., you don’t want to wait until “working hours” to get replacement tooling ordered. Knowing that situations like this call for experience, that same tooling will ship from your local Melfred Borzall tooling distributor and be supported by it as well.
Blending human experience with the ease of online ordering, Melfred Borzall ensures each order is reviewed by an HDD expert. “Accessing our experts comes on your terms, whether it be chatting online, over the phone, via email or even in-person,” says a company spokesperson.
INTUITIVE SEARCH ALGORITHM
The experience you have when shopping on consumer websites is the model for how you shop on melfredborzall.com, but it’s complemented with the infrastructure of a complete business-to-business (B2B) experience. This means your driller slang used on the job site is recognizable in the website’s search functionality.
Call it a drill head, sonde housing, transmitter housing or just a housing and it will know what you mean. Create an account and save tools to favorite lists, store methods of payment, track orders and everything else that makes online shopping easy. The B2B structure of the website accommodates the account management of businesses with multiple locations and numerous employees.
The new melfredborzall.com brings online and offline production-saving resources to the average driller’s fingertips and puts him back in control.
Melfred Borzall has developed HDD tools for more than 73 years in an effort to make directional drilling more productive and more profitable. The company’s Southern California design and manufacturing plant is ground zero for the HDD tools that changed the way an entire industry drills.
800-558-7500 | www.melfredborzall.com
