The agency in Oregon now called Clean Water Services was born in 1970 as the Unified Sewerage Agency (USA).The name fit. In 1970, residents voted to unify more than 20 wastewater treatment plants operated by more than a dozen cities and private developments, creating one of the nation’s first regional sewer utilities. Unfortunately, the name didn’t resonate with people and, as the USA expanded its role in protecting water resources, the name no longer reflected all the agency did.So, in 2001, USA became Clean Water Services (CWS). The impact of the change was significant and tangible, according to Mark Jockers,
Names Do Matter
Clean Water Services in Oregon sees significant and tangible benefits from naming itself for the end product, rather than the raw material.
Feb 17, 2014
| by Ted J. Rulseh |
