Common wisdom has it that references to “poop” are counterproductive when it comes to building public awareness and support for clean-water initiatives.The San Francisco Public Utilities Commission is perhaps providing “the exception that proves the rule.” The city is about to invest billions of dollars to upgrade its aging sewer pipes and harden its treatment facilities against earthquakes.As part of an effort to get the public on board, the city posted ads on buses with a “talking sewer” saying:
Your #2 is my #1.
Nobody deals with more crap than I do.
You can’t live a day without me.The idea is to draw
Can’t Argue With Success?
San Francisco uses “potty humor” to draw attention and build support for a multibillion-dollar clean-water infrastructure upgrade program.
Mar 17, 2014
| by Ted J. Rulseh |
