Sponge it Up

Unusual industrial cleaning method enables Wisconsin contractor to dive into new markets and boost his eco-credibility.
Sponge it Up
Goodell uses sponge media to remove dirt and grime from an exposed structural ceiling to prepare it for painting.

When crews at Lakeside Painting Inc. head for an industrial plant to do tough paint-preparation cleaning, they go armed with bags of sponge pellets. Sounds like a joke waiting for a punch line, right?

Even Joe Pangburn, the president and owner of the company based in East Troy...

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