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Cutting expenses might seem like a sign of trouble. But it doesn’t have to be. Even the most profitable business can benefit from taking a long, hard look at where it can rein expenses in.That’s only one side of the equation, though. The other side is determining where you might profitably spend more – and making the right decision on that side of the ledger can be just as important to long-term success.As business consultant Ron Hequet of Weatherford, Texas, points out, decisions about cutting and spending are deeply intertwined. Hequet was one of a number of business experts who
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