Good Business Practices Generate Loyal Customer Base

The customer is always right. It sounds so trite. Anyone who has ever been in any kind of business knows customers regularly have no idea what they’re talking about. In a very direct sense, there couldn’t be anything more wrong.The fact that good contractors utter that axiom frequently in these pages speaks more to a philosophical approach to business than a literal truth. It’s not that customers always understand the problem they’re experiencing or how to fix it; if they did, they wouldn’t be calling you. It’s that the customer is always right in expecting to be treated fairly and