ICUEE Day 2 Notes: Pink Drill Bits Give Contractors a Way to Help

Attendees find fun ways to break up their walk around the show grounds

ICUEE Day 2 Notes: Pink Drill Bits Give Contractors a Way to Help

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There are gray directional drill bits and blue and black, but how about a pink drill bit? One manufacturer has them available for customers this year.

Bit Brokers International is proving that pink can be a popular color. The company is displaying its full lineup of drills at the 2017 International Construction & Utility Equipment Exposition (ICUEE), with all of them decked out in pink.

“We started with the pink theme in January,” says Chester Thomas, sales representative for the family run company based in West Frankfort, Illinois. “A portion of the proceeds from every pink bit that we sell goes toward Breast Cancer Awareness. This show is very fitting to have them all out at because October is Breast Cancer Awareness month.”

The reaction has been good from show attendees.

“Everybody comes by and talks about the pink,” Thomas says. “The guys appreciate that their purchase is going towards more than just a normal purchase. It’s something that they would buy anyway, but now it’s helping other people.”

The company is also selling pink shirts that say “Keep Calm & Drill On” at the show with all of the proceeds from those going to Breast Cancer Awareness.

Bit Brokers, which has bits ranging from 3 to 36 inches available for any manufacturer of directional drill, will continue to sell the pink drill bits on its website through the end of 2017.

A Tricky Game with an Excavator

Attendees don't have to have any athletic ability when attending the show, all they need is some knowledge of how to operate an excavator — especially if they were visiting the Hyundai Construction booth.

The company had a game set up for attendees on Wednesday with three caution cones set up each with a soccer ball sitting on the top. The operator needed to carefully position the bucket of the excavator in a way to scoop up the soccer ball, and dump it into a small plastic bin. If the ball touched the ground, it would not count.

Lucas Pierce, an employee with Dairyland Power Cooperative of La Crosse, Wisconsin, was giving the game a shot on Wednesday afternoon. He knocked the ball off the first cone with it rolling under the machine. He scooped up the second ball and put it in the bin, but then knocked down the third ball, ending his game.

“I just haven’t ran an excavator in a while, it’s been about two years,” says Pierce. “I had to get used to doing it again.”

Pierce moved from doing earthwork to power line construction with Dairyland Power about two years ago and now doesn’t get to operate the excavators. His power line work is why he is at ICUEE this year, but trying out the game on Wednesday did get his blood pumping for excavating again. “I love dirt work, it’s fun,” Pierce says.

ICUEE Wraps Up Today

Today marks the final day of 2017 ICUEE. The show hours today are from 8:30 a.m. to 2 p.m. at the Kentucky Exposition Center in Louisville, Kentucky.

Dig Different will be at the show again this morning. To reach us, email


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