There is a science to websites, as any tech savvy person will attest. A pretty site is of little value to a company if it doesn’t, first, attract web traffic and, second, entice visitors to return. The website for Global GPR satisfies both criteria.
The website was one of the first undertakings for Steve Watson when he started his Ontario-based locating company in 2007. It has proven itself over and over again.
“The internet has been our greatest marketing tool,” he says. “Once we have contacted a customer, word-of-mouth has been an incredible benefit to our company, but 90 percent of our business comes from the internet.”
Watson created the site and an early partner in the company then refined it. Yet after clients started lining up, the company founder realized that an overabundance of business was coming from North American locales. That was not his goal in founding the company, which from the outset he had envisioned being international in scope.
“I had registered the company as Ground Imaging Services,” Watson says.
What was not implied in that name, however, is that Watson’s company was prepared to serve clients anywhere in the world, rather than only North America.
“We realized we needed to change the name to include ‘global,’ and we did,” he says.
The mix of clientele for renamed Global GPR changed dramatically. The company has since worked in Italy, South Korea, Colombia, and Germany.
Besides attracting clients, the website educates them. Seven categories of locating, mapping and surveying are explained. The science of ground-penetrating radar is laid out in layman’s terms. Links to related industry sites are provided. And a blog keeps visitors up to date on interesting GPR related news such as the latest speculation on the whereabouts of Jimmy Hoffa’s remains, a new search for the remains of England’s King Richard III, and the discovery of prehistoric mammoth bones in Iowa.
Read more about Global GPR Services in this full profile featured in the May/June 2018 issue of Dig Different magazine.
