The things that were applicable to your online marketing strategy five years ago may no longer be relevant. Here are five tips to keep in mind.

Don’t waste your time trying to attract customers with tactics based on outdated information. Here’s the latest about the types of marketing people truly respond to.

Take a hard look at the content of the “About” section on your website. Is it really doing all it can to bring in new business?

Marketing your business is beneficial no doubt, but more isn’t necessarily better. It’s important to know when it’s time to ramp up marketing efforts and when it’s best to scale back.

Insights from a recent consumer survey show how you should be using online reviews to your advantage

When it comes to online reputation, no one can do as much damage to your company as you can do yourself. Take steps to improve how your business is perceived.

What seems like an intimidating marketing medium may actually be the most accessible

Global GPR finds the internet to be its best marketing resource, pulling in customers from all over