4 Tips for Leading Your Company Through the Coronavirus Pandemic

The pandemic is a stressor for business owners at the moment. Keep these tips in mind when you’re thinking about the best approach to take to make it through this period of uncertainty.

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The rise of the coronavirus has tested all of us in ways we never previously imagined. Small-business owners have felt a particularly big strain, and if you’re still sending employees out into the field amidst warnings to isolate and self-quarantine, you have additional worries.

Contractors in this industry don’t have the luxury of simply taking things home and working remotely. This can lead to no small amount of anxiety on the part of business leaders and employees alike. Here are a few steps you can take to provide steady, reassuring leadership through unprecedented times.

1. Be truthful but optimistic.

Maybe your work falls under the scope of essential services and you still have jobs that are keeping your crews busy during this time, albeit with the appropriate COVID-19 safety measures. Or perhaps, like so many other companies, things are at a standstill for the moment, and you’re unsure of how quickly your workload will ramp back up once things start returning to normal.

As you talk to your employees about the treacherous present and the unclear future, it’s important to do so from a posture of hopefulness. Assert that your business will weather this storm, and that things will get back to normal sooner or later. Your team members need to hear that hopeful tone. What they don’t need are false assurances. None of us know just how long this will last or what the overall fallout will be, so lace your optimism with straight talk about all the things that remain uncertain.

2. Don’t assume you know why your employees are afraid.

Some of your employees will find this season to be stressful and scary — and justifiably so. But remember, you don’t know the specific nature of their fears. Some may worry about job loss, but others may have personal, family, or health-related concerns. It’s never been more important to listen, to avoid assumptions, and to let your employees know they can talk to you about whateveris bothering them.

3. Expect some chaos.

The general unpredictability of this pandemic means it’s really hard to set long-term plans. During this tumultuous time, it may be better to focus on setting short-term goals with more regular check-in points.

Now may not be the best time to tell your employees you want to look into adding a new service, buying the appropriate equipment, and get a return on investment on that equipment within a year. Instead, think about smaller goals and projects. For example, if you’ve been really busy out on job sites of late and that work is on pause, maybe now is a good time to do an update on your website info that you’ve been neglecting.

4. Embrace new beginnings and opportunities.

Challenging times can bring surprising opportunities. If you’re willing to be flexible and to adapt, you may brainstorm some unique ways to serve customers going forward. Be open to some ways in which these changing circumstances can help you transform the focus of your business.

Nobody knows the endgame of the coronavirus pandemic, but with a suitably optimistic and  pragmatic attitude, you can lead your business ever forward.

About the Author

Amanda Clark is the president and editor-in-chief of Grammar Chic, a full-service professional writing company. She is a published ghostwriter and editor, and she's currently under contract with literary agencies in Malibu, California and Dublin. Since founding Grammar Chic in 2008, Clark, along with her team of skilled professional writers, has offered expertise to clients in the creative, business and academic fields. The company accepts a wide range of projects; often engages in content and social media marketing; and drafts resumes, press releases, web content, marketing materials and ghostwritten creative pieces. Contact Clark at www.grammarchic.net.


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