Entries Tagged Business Strategy

Nobody likes to waste money, least of all small-business owners. As the end of the year approaches, and as business owners take a...

In a recent column, we talked about the problem with relying on Facebook and Instagram for client communication. But there’s something else we...

Maybe you shared a faded futon as college roommates or a second-hand Chevy as brother and sister. Whatever the circumstances were that...

Before selling an asset in your fleet, you might want to get a construction equipment appraisal to establish its value. This consists of...

When you started your business, you did so wanting to grow it and increase its value. No contractor starts a business with the...

October was a hard month for Facebook for several reasons. One big one was the service outage that took place in early...

Good marketing explains what businesses are, what they do, what they offer and why customers should go with them. Marketing helps brands attract...

So that Pipe Masters of Honolulu, Hawaii, can ensure customer satisfaction and improve quality control, every customer gets a call from the...

You’re always competing for the eyes of your potential customers. With everything that’s out there — competitors, social media platforms, search engines,...

When you first started your business, you glimpsed a future you felt confident pursuing. Maybe you had a dream so big you’d...

When you think about marketing, you likely think of ads, truck wraps, social media, Google posts, your website, and other things of...

An old English proverb notes that all good things come to those who wait. But by and large, waiting to tackle tasks...

Go big or go home. That is how Mitch Willie looked at his company in 2020. The owner of Axis Vac & HDD,...

The Urban Dictionary describes ghosting as “the act of suddenly ceasing all communication with someone the subject is dating, but no longer...