Your company’s trademark is its brand name. You’ve worked hard to establish your brand, so how can you protect it from infringement?
Gary...
Entries Tagged Business Strategy
Online Exclusives
Marketing Your Business in Times of Uncertainty
No matter what your plans were for your business at the start of 2020, none of us could have guessed what this...
Editorial
Is It Time to Cut a Few Customers Loose?
Few businesses truly understand the actual profits generated by individual sales. Most metrics for sales effectiveness are monitored by reviewing top-line revenue...
Online Exclusives
9 Questions to Test Your Business Savvy in the COVID-19 Era
In recent months, you’ve probably heard the refrain “these are unprecedented times.” But how do you adapt to “business not as usual”?...
Online Exclusives
7 Steps for Creating a Smart Succession Plan
Many owners of both small and large family businesses are reluctant to undertake succession planning and end up doing so as a...
Videos
COVID-19 – Preparing for the New Normal
Don't be paralyzed by COVID-19; instead, be motivated. Use the time assets you have now to create a more stable future. Start...
Videos
How Will COVID-19 Affect Your Insurance?
The COVID-19 pandemic has raised many questions about the short- and long-term impact of the virus on businesses. We will explore how...
Videos
Patent, Trademark, and Copyright Law
Let’s talk about trademarks, copyrights, patents and related litigation with respect to how these topics relate to wastewater service providers, dealers and...
Online Exclusives
6 Best Practices For Equipment Acquisition
Say that you’ve kicked the tires on a few new machines and think you may be ready to buy. Three equipment management...
Editorial
The Best Ways to Handle a Raise Request
Years ago, I got fired over problems that arose regarding an employee’s raise. So I may care a little more about what...
Online Exclusives
Pandemic Provides Opportunity to Embrace Email Marketing
Since the beginning of the coronavirus pandemic, internet usage has skyrocketed across the U.S. People are turning to their devices and computers...
Editorial
Take Your Business to the Next Level by Committing to Your Vision
Life as a business owner can be tough and lonely. It’s easy to lose track of your goals and squander potential, whether...
Editorial
You’re Already Using AI: Here’s How to Apply It to Your Business
Let’s clear up two things about artificial intelligence at the start. First, it’s a broad concept, not a specific product, in the...
Online Exclusives
4 Tips for Leading Your Company Through the Coronavirus Pandemic
The rise of the coronavirus has tested all of us in ways we never previously imagined. Small-business owners have felt a particularly...



















