Online Reviews Shouldn’t Be a Second Thought for Business Owners

The fancy marketing jargon is “reputation management,” but most contractors say it like a four-letter word: reviews. If this topic makes you stick your head in the sand and wish for the days of phone books — sorry. You are not in luck. Do not play the lottery. Up to 95% of consumers report they read reviews from local companies before they make a purchase. Those numbers skew higher in younger demographics, so the trend will only continue up. Online reputation is more important and prominent than ever. The time has come. You need a reputation management strategy. The reason you need