When Facebook told businesses it was all about getting “likes,” we put our efforts into getting “likes.” We thought the cards we printed out and the “like” campaigns we ran were worth it. That the more “likes” we got, the easier it would be to get our important news...
Focus Marketing Efforts Through Platforms You Own
Social media is an important tool for reaching potential customers no doubt, but you also do not want to be overly invested in platforms you don’t have complete control over
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