Social Media Articles

So much depends on what pops up on a screen when a potential customer types your name or company name into a...

A business’ website is everything from a 24/7 customer support center to a sales and marketing tool. Websites make a company discoverable...

With hurricanes Harvey, Irma and Maria still on the minds of many at the International Construction & Utility Equipment Exposition this week,...

When you’re thinking about how to market your business, traditional media sources like print, radio ads and television may often come to...

The first step toward creating a successful marketing campaign is to take out the perfect ad in the Yellow Pages — if...

Social media are here to stay. By now I’m sure you have a company website, probably a Facebook page and maybe even...

Try this experiment: Head to your computer or pick up your smartphone and conduct a Google search for the term “pizza.” Chances...

Oil and gas companies face an uphill battle when it comes to public perception, that’s no secret.There are those who believe that...

For better or for worse, social media like Twitter and Facebook have in many respects replaced the venerable office watercooler as the...

Optronics International, America’s largest offshore vehicle lighting manufacturer, announced its newly revamped website is now live and more functional than ever. OptronicsInc.com...

Many companies are social media savvy, but social media marketing is still relatively new and unknown — and sufficiently time-consuming — that...

There’s no doubt that the Internet is becoming a leading source of information. People are “Googling” and “tweeting.” If neither of those...

Septic pumpers wear many hats and regularly juggle a lot of operational jobs, not the least of which is dealing with a...

A pipe breaks. A sewer overflows. A project goes over budget. The media smells a story — they want answers, and they...