When Facebook told businesses it was all about getting “likes,” we put our efforts into getting “likes.” We thought the cards we...
Social Media Articles
Online Exclusives
Contractor Finds Marketing Success Through Instagram
There was a time when Chad Porter, the owner of West Coast Hydrovac Services in suburban Vancouver, British Columbia, used to make...
Editorial
Are You Struggling to Meet Sales Goals?
If you’re struggling with sluggish sales, review two critical areas to address the situation. The first is determining if the slowdown is...
Online Exclusives
Remove Barriers That Prevent Potential Customers From Calling You
New Year’s resolutions almost always fail. And most of the time, it’s because we don’t eliminate the barriers to our success.
We might...
Editorial
Getting More Social
Everyone has an opinion on social media. You either love it or hate it, there doesn’t seem to be a happy medium.
I...
Editorial
Hydrovac Operator Does Things Different, Sees Results
Spend some time talking with Chad Porter and one thing comes across loud and clear: The owner of West Coast Hydro Services...
Editorial
Finding Employees for Your Company Can Be Easier Using These Tips
Top talent looks for career opportunities differently than they did a few years ago. This is largely attributable to technology. People have...
Online Exclusives
The Ways Online Marketing Has Shifted and How You Should Respond
Google makes changes to its algorithm over 500 times a year. And every one of those changes can have an impact on...
Editorial
California Contractor Uses Social Media and Willingness to Test Products to Grow Company
Construction is in his blood for Michael Willhite. This social media influencer of the excavation and pushing dirt industry has built a...
Online Exclusives
Resolutions To Get Your Business on the Right Track for 2020
As we wind down another year, many small-business owners are starting to think about the future. How will you grow your business...
Online Exclusives
How to Use Live Videos on Social Media to Benefit Your Business
You’re likely using social media in some capacity to boost brand awareness, build trust and grow your business. But are you making...
Online Exclusives
10 Steps to Reversing Negative Online Reviews
"The worst customer service experience ever! Stay away!!!”
“If you are offered a job at this place, run! Do not walk to the...
Online Exclusives
Tech That Can Help Small Businesses Gain the Efficiencies of a Large Company
As a small-business owner, it’s only natural that you might sometimes feel daunted. No matter how hard you try, you may never...
Online Exclusives
5 LinkedIn Profile Tips for Business Owners
As a business owner, you’re not only the one who signs the paychecks: You’re the face of the company. You’re its primary...














