“Roller coaster” is a fitting term for the tortuous route Scott Sanchez has taken to find entrepreneurial success.
In an industry where market fluctuation is simply the name of the game, S&S Directional Drilling in Norco, California, has flirted with disaster more than almost any company out there. Despite that, Sanchez has managed to weather two recessions and come out relatively unscathed, now building his company back up to its peak form.
“I had to learn everything the hard way. You can’t go crazy when the money comes in; you’ve got to save your money for a rainy day,” Sanchez says.
